The city of Tiburon approached SIREN wanting to expand their awareness as a corporate offsite destination. The vision was for people to experience a new kind of offsite meeting, outside of the board room. SIREN began with this simple question: how can you think outside the box when you’re stuck in one all day?
To break out of the boring, ubiquitous glossy Brochure cliché, our SIREN team created a literal “House of Cards.” Each time a person interacts with this piece, they construct a one-of-a-kind experience. The idea, form, and message are truly as unique as Tiburon itself.
Each card has an offsite theme/goal:
+ “Challenge” for physically oriented team-building experiences
+ “Inspire” for teams looking to make the Aha! Moment happen
+ “Focus” for teams needing to come together to problem solve
Throughout the deck custom photography of Tiburon and handmade watercolors convey the site’s relaxed ethos. Ultimately, the “House of Cards” serves as a engaging game, reference material and arresting graphic design.