Numerai is a global artificial intelligence tournament to predict the stock market. The company gives anyone, anywhere access to encrypted data. Historically, only the privileged few (top hedge fund managers, traders, etc.) have been able to access this information. A true Robin Hood story, Numerai is leveling the playing field.
SIREN was thrilled when Richard Craib, Numerai’s dynamic founder, asked us to design a unique identity for the brand. Building upon this idea of encryption, we created a cypher of sorts, meant to elucidate and underscore Numerai’s central thesis.
We created the corresponding wordmark to marry with the components of the cipher. White on black to mimic the raw data’s environment. All in all, a unique, perplexing, compelling solution.