Ever use a marshmallow to hand stamp a texture? We have. We created authenticity in design by using Adana Sweets’ very own products to give dimension.
The result? Meaningful design that represents the brand through and through.
Capturing the textural elements of the confections themselves while combining with an elegant wordmark, the identity balances a kind of warm playfulness with an elevated and luxurious sensibility.
We then extended the visual system into a range of packaging that leverages the patterning and colorways to communicate an approachably elevated product.
Natural materials and customizable labeling bring through the homemade sensibility while maintaining a consistent tone of voice.