Services
Brand Strategy
Copy Writing
Brand Identity
Digital
Using AI and geospatial imagery to provide insurers, reinsurers, and CAT risk providers crucial information about potential vulnerability for properties—Cape Analytics plays an important role in understanding the various hazards of property owners.
Cape approached Siren with a desire to update their brand—fine-tuning the aspects that worked and creating a robust online presence to tell their story.
We started from the original logo form—based on the image “the black marble”. Smart conceptually and fitting with the brand,
we rounded the corners of the triangle to make shape more approachable and less sharp.
We then reduced curved white space to make shape more dynamic and made tweaks to the wordmark to make the logo fresh, approachable and credible.
We then reduced curved white space to make shape more dynamic and made tweaks to the wordmark to make the logo fresh, approachable and credible.
Building from the modularity of the visual language, we created a web presence that is both engaging and navigationally functional. Working with the Cape Analytics team, we restructured the flow of information to make for an easily accessible and intuitive digital platform.
To launch the rebrand, we provided Cape with a robust set of materials including tradeshow signage and graphics to announce their updated presence.
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