With over 55 portfolio companies and a recent fundraise of over $60 million coming from some of the largest companies in retail, payments, banking and insurance—Commerce Ventures was poised to take their business to new heights.
SIREN was approached to become a new strategic partner to redefine their presence in the capital investments game. We audited their existing framework and rebuilt their brand from the ground up, positioning Commerce Ventures as a formidable player in the vc realm.
The basis for their new symbol was born from the four sectors of their focus — retail, payments, insurance, and banking tech. The four arrows coming toward the center create a spark which is representative of the innovation that Commerce Ventures fosters with their strategic investments.
We developed comprehensive brand guidelines that outlined detailed use cases for all branded elements, making the robust system useable by their in-house teams.
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