With over 55 portfolio companies and a recent fundraise of over $60 million coming from some of the largest companies in retail, payments, banking and insurance—Commerce Ventures was poised to take their business to new heights.
SIREN was approached to become a new strategic partner to redefine their presence in the capital investments game. We audited their existing framework and rebuilt their brand from the ground up, positioning Commerce Ventures as a formidable player in the vc realm.
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The basis for their new symbol was born from the four sectors of their focus — retail, payments, insurance, and banking tech. The four arrows coming toward the center create a spark which is representative of the innovation that Commerce Ventures fosters with their strategic investments.
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We developed comprehensive brand guidelines that outlined detailed use cases for all branded elements, making the robust system useable by their in-house teams.
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