What they do:
Copper is like Venmo for teens (did you know teens have to use CASH? They can’t Uber/Lyft or pay their friends back for that taco/latte/concert ticket seamlessly). They subscribe to the ever-limiting bank of mom and dad.
The Situation:
SIREN was approached with a big challenge — how do we create a brand for a bank and financial literacy platform that serves Gen Z? One that authentically marries the tenets of trust and reliability needed for a bank, with culture and cut-through-the-noise attitude needed to engage this generation of digital natives?
![](https://freight.cargo.site/t/original/i/eeda09e3c764c88db49b677d39885e293f5c6d154c9334fa20ccffab0f5e0ffb/LogoAnimation.01.gif)
Our Solution:
Welcome to the #NewHustle. The road to banking and financial literacy is a long and thorny one, so we created an integrated identity based on the foundation of The New Hustle — the path to financial freedom being rooted in a solid education.
Welcome to the #NewHustle. The road to banking and financial literacy is a long and thorny one, so we created an integrated identity based on the foundation of The New Hustle — the path to financial freedom being rooted in a solid education.
![](https://freight.cargo.site/t/original/i/935bc44211a82ccb027c741c486309113df71f7ab1b736b5cfb06ac008de7c17/Copper.Symbol.gif)
![](https://freight.cargo.site/t/original/i/524455cc759f5169dd1f46b0b80630cc2681c07831c49e0f6e9f40ed0d02c348/1_Copper.BeforeAfter.jpg)
Copper is a living, breathing brand. Not only does the identity consist of all the usual facets (logo, typography, colors, etc) — it also deepens its ability for storytelling and user engagement by way of Abe. The number one #CopperBoss, Abe exists to guide you to financial freedom.
![](https://freight.cargo.site/t/original/i/a11e344af34797650ae3d4345d86d65901353d03f1e2b81ad25ead398c392aba/BrandGuides.gif)
![](https://freight.cargo.site/t/original/i/7913bdda314d261f5ab0af905858e22d08bc1b683200be2c5126bb2c098b6019/3_Copper.WordmarkSpec.jpg)
![](https://freight.cargo.site/t/original/i/fe960c63907532750e748e73ec807e6ef0c82683d3ca2fc7a718a3268c424a50/4_Copper.Icons.jpg)