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Connecting teens with
their financial futures 


Services
Brand Strategy
Art Direction
Brand Identity
App Design
Web / Digital 
Campaign Design
Development

What they do:

Copper started with one goal in mind; setting Gen Z up for financial success. As they’ve grown they’re mission has broadened and so has their audience. What started out as a simple solution for teen banking, is now expanding its mission to include crypto investing, education, advocacy and beyond.


The Situation:

We had the unique opportunity to revist a brand that we had created in the first place. Looking to new user data, conducting wider user research we came to understand how to leverage what elements carried equity, while being able to evolve the brand to better represent the audience and Coppers offering as a whole.



We looked to key painpoints in the previous brand, as well as to the new mission drivers pushing Copper forward. Education became a key point of focus for the brand which included creating sub-branding for Cheat Codes; a robust digital resource providing teens with crucial information on all things finance, investing and beyond. 




Our Services:


Brand Strategy
Naming
Art Direction
Identity Systems
Illustration
Print Design
Digital Experiences
Packaging
Content Creation
Animation

Our Offices:


All Images
© SIREN Creative 2021