A company on a mission to break down barriers and uncover therapeutic solutions to common degenerative muscular diseases.
Our contribution to this mission? Craft a dynamic brand identity that spoke to the unique qualities inherent in all of us — developing a visual system that is at once hopeful and future–forward.
Taking cues from molecular geometry, we crafted a living logo and visual system of “nodes” — a system that is representative of the dynamic qualities of the genetic makeup that each of us is built from.
Developing a strong point of view for the art direction of the brand, we created guidelines for shooting and licensing imagery that utilizes dramatic lighting — referential of Greco Roman statues — embodying a kind of idealized representation of the human muscular form.