A company on a mission to break down barriers and uncover therapeutic solutions to common degenerative muscular diseases.
Our contribution to this mission? Craft a dynamic brand identity that spoke to the unique qualities inherent in all of us — developing a visual system that is at once hopeful and future–forward.
Taking cues from molecular geometry, we crafted a living logo — a visual system that is representative of the dynamic qualities of the genetic makeup that each of us is built from.
The digital expression of the brand takes shape through considered use of typography and editorial layouts — creating a layered content experience that illuminates information in an engaging way.