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Revolutionizing single—
injection gene therapy

Brand Strategy Art Direction
Brand Identity
Web Design

A company on a mission to break down barriers and uncover therapeutic solutions to common degenerative muscular diseases.

Our contribution to this mission? Craft a dynamic brand identity that spoke to the unique qualities inherent in all of us — developing a visual system that is at once hopeful and future–forward.

Taking cues from molecular geometry, we crafted a living logo and visual system of “nodes” — a system that is representative of the dynamic qualities of the genetic makeup that each of us is built from.

Developing a strong point of view for the art direction of the brand, we created guidelines for shooting and licensing imagery that utilizes dramatic lighting — referential of Greco Roman statues — embodying a kind of idealized representation of the human muscular form.