Stay in your community.
Developed by the non-profit organization Front Porch — Home Match cultivates home-sharing relationships, offering personalized matching, vetting and ongoing support to address housing affordability and social isolation among older people.
In 2023, Front Porch approached SIREN to help spread the word with a campaign identity that is geared toward the homeowners and renters who might benefit by being connected.
In 2023, Front Porch approached SIREN to help spread the word with a campaign identity that is geared toward the homeowners and renters who might benefit by being connected.
Our strategy revolves around a hopeful positivity that amplifies community members dignity and agency. Our visual cue became the “key” — a symbol that both connects back to the emotional significance of home, as well as the idea of providing access to those who may need the extra assistance. The key shape was then introduced as the logo, which informed our larger graphic language that includes additional home-inspired silohuettes.
The way to stay.
The color palette is warm, with a typographic approach that feels both stable and endearing. Our approach to the campaign roll-out was to reach an extended audience — a demographic that consists of people aged 20 to 90. This meant that we needed extra emphasis on traditional communication methods like print materials and mailers, all while ensuring that the system worked equally well in digital spaces such as email and social media marketing.
To elevate and actualize the campaign system, we needed purposeful photography that showcases community members in an earnest and sincere way. The art direction captures the empowerment that Home Match provides the community with candid portraits of individuals interacting with powerful messaging.
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