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Protecting legal cannabis
from seed-to-sale 

Brand Strategy
Art Direction
Copy Writing
Brand Identity

With recreational marijuana creating a new industry in states like Colorado and California, a flood of businesses found themselves in need of protection that they were not able to access before.

Leaf Insurance tasked us with crafting a brand and tone that spoke to both consumers and businesses in a space that often relies on tropes and clichés.

Creating a wordmark nodding to growth and a symbol that was synonymous with safety and protection were crucial aspects in creating this identity.

The visual system seeks to capture an elevated approachability — both trustworthy and accessible.

Along with the wordmark and symbol, we crafted a robust design system that encapsulates color palette, member seal, typography, art direction of photography and campaign style guides.

Our Services

Brand Strategy
Art Direction
Identity Systems
Print Design
Digital Experiences
Content Creation


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