Protecting legal cannabis
from seed-to-sale
With recreational marijuana creating a new industry in states like Colorado and California, a flood of businesses found themselves in need of protection that they were not able to access before.
Leaf Insurance tasked us with crafting a brand and tone that spoke to both consumers and businesses in a space that often relies on tropes and clichés.
Leaf Insurance tasked us with crafting a brand and tone that spoke to both consumers and businesses in a space that often relies on tropes and clichés.
Creating a wordmark nodding to growth and a symbol that was synonymous with safety and protection were crucial aspects in creating this identity.
The visual system seeks to capture an elevated approachability — both trustworthy and accessible.
The visual system seeks to capture an elevated approachability — both trustworthy and accessible.
Along with the wordmark and symbol, we crafted a robust design system that encapsulates color palette, member seal, typography, art direction of photography and campaign style guides.
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