Brand identity & Storytelling for an AI powered, crowd sourced hedge fund. The challenge? How can we build a narrative around a machine learning platform that is enigmatic, empowering, and unique?
![](https://freight.cargo.site/t/original/i/2beef2bd66606326c20728c5a5546635fbbdc07f6a73ea499610fb6d8ac7251b/BArtboard-1-100.jpg)
![](https://freight.cargo.site/t/original/i/6188114e2438e3263dfb75304e4a8ed16f0a629f888ad93d73c43711d8000386/BArtboard-2-100.jpg)
![](https://freight.cargo.site/t/original/i/ed321f19f5b5de7dd3974ac4d1d5965e960f1e618228b721bf0f2786a378cfe6/BArtboard-2-copy-100.jpg)
![](https://freight.cargo.site/t/original/i/6f4ad13fd2d2e6a7ca64beb76180f1126b6988fc04bbd812361ae3fd5bb2451f/BArtboard-3-100.jpg)
Taking inspiration from original code and form, we created a Cipher. Nodding to decoding of information, this creates a meaningful concept for the brand. Next, we brought the story to life with an anthemic, almost cult-like set of visuals.
![](https://freight.cargo.site/t/original/i/2960fe2d589de219c9338e4cc00cc76dc9f75e1ddb1d8e607407e0fd3099c644/BArtboard-8-100.jpg)
![](https://freight.cargo.site/t/original/i/833295dc5f46f5b21b97f95ff59954b7fec6c38f66df6f6017ec19bb90a5f4d5/BArtboard-9-100.jpg)