Partnering with consumer brands on their journey to net zero
Planet FWD’s sole focus is to make it easy for climate-conscious brands to take action. To help them take the first step of measuring their carbon footprint (at the company or product level), reduce emissions, achieve carbon neutrality, and continue along a path to net zero.
Our solution is a call-to-action visual language that straddled the line between urgent and spirited. Nodding to D2C consumer brands, as well as referencing a combination of manufacturing and protest vernacular, we created a logo and identity that feels bold, level-headed and dynamic.