Most people want to make real, positive impact through their work, let alone allow others to achieve the same. Enter Planet FWD. As the leading carbon management platform for consumer brands, Planet FWD is fueled by a palpable sense of purpose which cultivates tangible and meaningful outcomes that benefit us all.
Planet FWD’s sole focus is to make it easy for climate-conscious brands to take action. To help them take the first step of measuring their carbon footprint (at the company or product level), reduce emissions, achieve carbon neutrality, and continue along a path to net zero.
Our solution is a call-to-action visual language that straddled the line between urgent and spirited. Nodding to D2C consumer brands, as well as referencing a combination of manufacturing and protest vernacular, we created a logo and identity that feels bold, level-headed and dynamic.