Be more content
with
your content.
Prompt AI came to SIREN looking for an image-centric brand to help explain what it does: taking computer vision out of the lab and making it feel approachable, allowing everyday people to interact with their photos and videos in a new way.
Put your media to work.
We wanted to craft a brand for Prompt that felt tech-forward and at the forefront of the category. Unlike other AI models, Prompt’s technology can produce highly specific information and data using your photos and videos. Capturing the cutting-edge way that the technology can be trained on complex arrays of information around photographs and video, we developed a visual identity that telegraphs the dynamism of their offering.
The viewfinder became our way to frame the visual language for the Prompt brand. Integrating the bracketed “O” into the wordmark—the symbol became a flexible device that succinctly communicates the rather complex nature of how Prompt works.
The viewfinder became our way to frame the visual language for the Prompt brand. Integrating the bracketed “O” into the wordmark—the symbol became a flexible device that succinctly communicates the rather complex nature of how Prompt works.
The brackets provide a visual connection to the identification nodes that build out a greater picture of the data within. We leveraged this by creating a shorthand symbol and extended it into a campaign language.
Out-of-home campaigns can cleverly utilize their setting, and act as a “frame”, in which we can nod to the way that Prompt can be used to discover all kinds of information in your photos and videos.
Out-of-home campaigns can cleverly utilize their setting, and act as a “frame”, in which we can nod to the way that Prompt can be used to discover all kinds of information in your photos and videos.
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