Services
Brand Strategy
Art Direction
Copy Writing
Brand Identity

With recreational marijuana creating a new industry in states like Colorado and California, a flood of businesses found themselves in need of protection that they were not able to access before.

Leaf Insurance tasked us with crafting a brand and tone that spoke to both consumers and businesses in a space that often relies on tropes and clichés.











Creating a wordmark nodding to growth and a symbol that was synonymous with safety and protection were crucial aspects in creating this identity.

The visual system seeks to capture an elevated approachability — both trustworthy and accessible.