Brand Strategy
Copy Writing
Brand Identity

Using AI and geospatial imagery to provide insurers, reinsurers, and CAT risk providers crucial information about potential vulnerability for properties—Cape Analytics plays an important role in understanding the various hazards of property owners.

Cape approached Siren with a desire to update their brand—fine-tuning the aspects that worked and creating a robust online presence to tell their story.

We started from the original logo form—based on the image “the black marble”. Smart conceptually and fitting with the brand, we rounded the corners of the triangle to make shape more approachable and less sharp.

We then reduced curved white space to make shape more dynamic and made tweaks to the wordmark to make the logo fresh, approachable and credible.