Brand Strategy
Art Direction
Copy Writing
Brand Identity

Brooklyn-based purveyors of quirk Ugly Rugly make handcrafted homewares that liven up your floors, bookshelves, dining rooms and closets.

Working closely with the founders, we were tasked with creating a bold visual identity that echoed the personality of their products first and foremost.

We created a custom wordmark and monogram nodding to the materiality and playful design of the products. From rugs to handbags, their products are built from a variety of ropes and materials sourced locally in Brooklyn.