An ugly identity for
an ugly product
Brooklyn-based purveyors of quirk Ugly Rugly make handcrafted homewares that liven up your floors, bookshelves, dining rooms and closets.
Working closely with the founders, we were tasked with creating a bold visual identity that echoed the personality of their products first and foremost.
Working closely with the founders, we were tasked with creating a bold visual identity that echoed the personality of their products first and foremost.
We created a custom wordmark and monogram nodding to the materiality and playful design of the products. From rugs to handbags, their products are built from a variety of ropes and materials sourced locally in Brooklyn.
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hello@sirensf.com
