Brand Strategy
Art Direction
Brand Identity
Web / Digital 

With over 55 portfolio companies and a recent fundraise of over $60 million coming from some of the largest companies in retail, payments, banking and insurance—Commerce Ventures was poised to take their business to new heights.

SIREN was approached to become a new strategic partner to redefine their presence in the capital investments game. We audited their existing framework and rebuilt their brand from the ground up, positioning Commerce Ventures as a formidable player in the vc realm.

The basis for their new symbol was born from the four sectors of their focus — retail, payments, insurance, and banking tech. The four arrows coming toward the center create a spark which is representative of the innovation that Commerce Ventures fosters with their strategic investments.