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Brand Identity


Brand identity & Storytelling for an AI powered, crowd sourced hedge fund. The challenge? How can we build a narrative around a machine learning platform that is enigmatic, empowering, and unique?










Taking inspiration from original code and form, we created a Cipher. Nodding to decoding of information, this creates a meaningful concept for the brand. Next, we brought the story to life with an anthemic, almost cult-like set of visuals.