Brand Strategy Art Direction
Brand Identity
Web Design

A company on a mission to break down barriers and uncover therapeutic solutions to common degenerative muscular diseases.

Our contribution to this mission? Craft a dynamic brand identity that spoke to the unique qualities inherent in all of us — developing a visual system that is at once hopeful and future–forward.

Taking cues from molecular geometry, we crafted a living logo and visual system of “nodes” — a system that is representative of the dynamic qualities of the genetic makeup that each of us is built from.