An ugly identity for
an ugly product
Brooklyn-based purveyors of quirk Ugly Rugly make handcrafted homewares that liven up your floors, bookshelves, dining rooms and closets.
Working closely with the founders, we were tasked with creating a bold visual identity that echoed the personality of their products first and foremost.
Working closely with the founders, we were tasked with creating a bold visual identity that echoed the personality of their products first and foremost.
We created a custom wordmark and monogram nodding to the materiality and playful design of the products. From rugs to handbags, their products are built from a variety of ropes and materials sourced locally in Brooklyn.
To contrast the bright colors and wild shapes inherent in the line itself, we chose to contrast this in the identity by keeping the color palette black and white—focusing on gridded layouts and intentional use of the typeface Founders Grotesk.
“Working with clients that have such a clear vision for their product and brand is always refreshing. Ugly Rugly really exists to bring a bit of unexpected charm into your home, and we worked together with the founders to be sure to communicate this cheerfuly avant garde approach in all aspects of the visual identity.”
Jeff Hunt, Design Director
Jeff Hunt, Design Director
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