![](https://freight.cargo.site/t/original/i/2b6d1318a227bb7278e0af1f2a2db50f89d6b5d4f549c65e7c0b563ae8247533/CArtboard-1-copy-62x-100.jpg)
![](https://freight.cargo.site/t/original/i/9bb80c23f34a8e0e09dd5abcfaa1ef0cfe240c725dfd696167a47ef8eab9d418/CArtboard-1-copy-132x-100.jpg)
![](https://freight.cargo.site/t/original/i/b3ca43250c45d921d1ee1018bbbed889692bf967a492dbd02d63bd9ad312faae/CArtboard-1-copy2x-100.jpg)
![](https://freight.cargo.site/t/original/i/0aec46852f0dbd878c15a212e076a3b8b38fdd0cb0db6b6a9d33ab3a354eaedb/CArtboard-1-copy-22x-100.jpg)
![](https://freight.cargo.site/t/original/i/6ce2956662169610a1a1b1e7885d163c19593f5317a80c1117130190e71ca609/CArtboard-1-copy-32x-100.jpg)
![](https://freight.cargo.site/t/original/i/3e3f9d0f6c3c9e9728068383fe7230790a9b9f1bdb32b70bf218663cd3be16aa/CArtboard-1-copy-42x-100.jpg)
Zipline approached SIREN for a holistic rebrand—a top-to-bottom retooling of all of their brand expressions that started with a new brand strategy—positioning them at the forefront of retail communications technology.
We redrew their “Z” symbol and created a new and improved wordmark that collapsed the symbol into a logotype built on a customized version of Founders Grotesk.
We redrew their “Z” symbol and created a new and improved wordmark that collapsed the symbol into a logotype built on a customized version of Founders Grotesk.
![](https://freight.cargo.site/t/original/i/866a868c8dd169660d82afb0c0b2283dbb15476e22dab0f880a23cab181455d9/CArtboard-1-copy-72x-100.jpg)
![](https://freight.cargo.site/t/original/i/0642d00daa456a20093a95ae0edd0750cb44f0764068c9664dd3af6035fce29e/CArtboard-1-copy-52x-100.jpg)
Zipline sits at the cross section of the “art and science” aspect of the retail world. Using this metaphor, we created a companion visual language that introduces a painterly graphic language which adds a much needed warmth to the brand—speaking to the human quality of the retail space.
![](https://freight.cargo.site/t/original/i/04812af51804fd064dfa8dae193563d190e975ae8df42f32254cde85945a352b/Zipline_Web_1.jpg)
![](https://freight.cargo.site/t/original/i/e13f91f0cc4a1e42dfa2948dbf7f81c4eeb8160b6099d4e558930af462f111e3/Zipline_Web_2.jpg)
![](https://freight.cargo.site/t/original/i/e56c066296b7e494defbf535f0986d291e6daf63e1538fafcd361766dcd75bb9/Zipline_Web_3.jpg)
![](https://freight.cargo.site/t/original/i/ef1c12fdfff724a122918bf3026261fd27e7abfcc35eded3337fc8cc7adf10f1/Zipline_Web_4.jpg)
![](https://freight.cargo.site/t/original/i/d7518232034a346d29d772e88d6c623c733e91eef454f72ed3202f38832f6931/Building-1906-2021-03-02.jpeg)
![](https://freight.cargo.site/t/original/i/0309ea79a81ae9e04c5ede375a8d400d446ad6ce982365ee215242b7d1c40553/Zipline.Pictograms.Simplicity.png)
Simplicity & Ease
![](https://freight.cargo.site/t/original/i/7195b54f527eebe420cb0b756ca23e181254eedeea309681a49e28b3fd8b3133/Zipline.Pictograms.Education3.png)
Education
![](https://freight.cargo.site/t/original/i/43f1b699e7a31e98edcd236b6386bb3fd38374ceafd44b6c1eb23bff235697d2/Zipline.Pictograms.Understanding.png)
Better Understanding
![](https://freight.cargo.site/t/original/i/50e58d2a9336640b2569455cc694474bf257e33fd6c64ae4caad7e45f3bb224c/Zipline.Pictograms.Advocacy.png)
Advocacy