Zipline approached SIREN for a holistic rebrand—a top-to-bottom retooling of all of their brand expressions that started with a new brand strategy—positioning them at the forefront of retail communications technology.
We redrew their “Z” symbol and created a new and improved wordmark that collapsed the symbol into a logotype built on a customized version of Founders Grotesk.
We redrew their “Z” symbol and created a new and improved wordmark that collapsed the symbol into a logotype built on a customized version of Founders Grotesk.
Zipline sits at the cross section of the “art and science” aspect of the retail world. Using this metaphor, we created a companion visual language that introduces a painterly graphic language which adds a much needed warmth to the brand—speaking to the human quality of the retail space.
Our Services
Brand Strategy
Naming
Art Direction
Identity Systems
Illustration
Print Design
Digital Experiences
Packaging
Content Creation
Animation